Packaging has become the main behavior of market sales in actual commercial activities, and it inevitably has a close relationship with consumers' psychological activities. As a packaging designer, if you don't understand consumer psychology, you will be blinded. How to attract consumers' attention, how to further stimulate their interest and induce them to adopt the final purchase behavior, this must involve the knowledge of consumer psychology. Therefore, studying consumer psychology and changes is an important part of packaging design. Only by mastering and reasonably applying the laws of consumer psychology can we effectively improve the quality of design, increase the added value of goods, and improve sales efficiency.

Consumer psychology research shows that consumers have complex psychological activities before and after purchasing goods, and the differences in age, gender, occupation, ethnicity, education level, social environment and many other aspects distinguish many different consumer groups and their respective differences. The same consumer psychology characteristics.