Digital print, on the other hand, is how your home office laser or inkjet printer works.

It offers quick turnaround times and makes low-volume jobs affordable.

It’s also easier to create variable data print runs using a digital printing press.

However, digital printers can’t quite match the color fidelity and material flexibility that offset printing offers.

According to Smithers Pira, digital printing accounts for 16.4 percent of global print and packaging in terms of value, but only 3.9 percent of the print industry’s volume.

This seems to reinforce the idea that digital printing is the best low-volume print choice. But there is more to the question than just comparing print volume.