In ancient society, there were many lacquer boxes in China's gift boxes. At that time, gift boxes were mainly gift boxes for valuable items with high value, which were mainly used to hold precious items at that time, such as jade articles and gems in the Spring and Autumn Period and the Warring States Period. Commodities with low value were of little use.

In modern society, due to the initial development of industry, people realize that cheap goods also need packaging. First, good packaging design can make products attract consumer groups and broaden sales, while expanding consumer groups can lead to better market efficiency; Also, packaging boxes can increase the safety of goods, so the demand for gift boxes is increasing.

After liberation, especially after the reform and opening up, because of the great development of social consumption, the demand for gift box packaging is also growing rapidly, and the gift box machine must meet the needs of mass production. Therefore, paper gift boxes in paper gift boxes are very popular in the market because of their fast production speed and automatic degradation function such as environmental protection, and paper gift boxes can print various colors, and the price is relatively cheaper.

For contemporary society, many manufacturers' products are not necessarily known and understood by consumers, that is to say, we should publicize and promote them. Therefore, packaging the goods, publicizing the properties and characteristics of the goods, arousing consumers' interest, letting consumers know about the products and increasing consumers' desire to buy goods. Packaging should consider not only the material needs of consumers, but also the demand psychology of consumers. In packaging design, culture should be reflected, so that the packaging exudes a certain cultural atmosphere and has a certain social impact.