In the world of brand and packaging, there are obvious differences between primary packaging and secondary packaging. Do you know what these differences are? Is it time for you to start thinking about packaging?

Whether you’re launching a new product that’s almost ready to go to market, or you’re revamping and rebranding an old one, there’s no denying… packaging matters.

The main difference between the two is that primary packaging is used to package products. It is the packaging that comes into direct contact with the product (think about it: soda cans). Secondary packaging is used for branding, transportation, protection or integration (think about it: cardboard box with 12 packs of soda).

If you want to know what type of packaging is most suitable for use, it is helpful to know the purpose of each type first.

Primary packaging is very important for protecting or preserving products. For example, some products need to be sealed and specially prepared in their main packaging to maintain the freshness or integrity of the products. In contrast, the biggest consideration of secondary packaging is the purpose of packaging itself.

Secondary packaging is not always necessary, especially when it comes to single items. However, some manufacturers still choose to add secondary packaging to a single item in order to put multiple different items into one package

Want to know how important the secondary packaging of primary packaging is in fact? In some cases, the determining factor needs to be based on the degree of protection provided by the primary packaging. Other considerations may include quantitative measurement, ease of handling, or other factors. If the secondary packaging is for a single item or a bulk packaging of an item, it is very important to consider the needs of consumers when designing packaging. Of course, if its purpose is only to package the primary packaging of multiple units, it still needs to consider consumers in its design. At the end of the day, your consumers who will open any packaging … major or minor, so your goal is to make it as simple and convenient as possible while keeping it safe, fresh and quality controlled.

If you are searching for primary packaging or secondary packaging, Hedisplays will answer all your questions and provide you with professional knowledge and guidance.

Contact us immediately to find out how we can help you solve your packing problems.