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Four Mistakes to Avoid When Creating a Display Rack
- Dec 27,2022 -

(1) Not having enough information to help customers make a quick decision.

If customers are interested in the product you are selling, it is important to let them know what it is and how it will work for them before they decide whether they want it or not. You need to create a display shelf with detailed instructions and useful pictures to show how your product works.

If you don't have space for instructions or pictures, consider adding QR codes and pointing them to an online source, where they can get more information about your products

(2) Choosing a design that does not showcase your product.

When making a display stand, you want your product to attract enough attention, and then increase the exposure of the product to let people know this choice. Usually, When creating a display stand, they will consider graphics and forget that you still need enough physical products in your display. Make sure you have enough shelves or open spaces so that people can easily see your products.

(3) Too much text with no images.

Create a display stand with lots of pictures showing exactly what your customer can expect from you… include things such as before and after shots so that they know how effective your product is.

For example, If you are selling makeup , it can be helpful to show them before and afters of people who have used it (with their permission) or photos taken in professional studios so that potential customers know what they can to expect from the product.

(4) An overcomplicated design or too many colors.

If you want your display stand to get noticed then keep it simple – less is more! Too many colors just confuses people and makes it difficult for them to read and too much text on the header just gives the person viewing it too much information in one go.

 

If you’re not confident in your design skills or just want a professional opinion, we’ll create an attractive display stand for you with all these considerations in mind. Just contact us today!




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