Paper shelves have strong advertising value. In terminal stores, paper shelves mainly play a role in displaying the elegant demeanour of products and attracting consumers' attention. In order to achieve the purpose of promotion, and even to achieve high sales volume of products, it has become a tool for commodity promotion. If marketing is a kind of language art, it is visual art to spread information by means of media! The media that can intuitively convey visual information to consumers in terminal buying field is the paper shelf with advertising nature. Copywriting and advertising language can be designed on the surface of the paper shelf, which is exquisite when printed on the paper shelf, showing the charm of goods and attracting bees and butterflies. That is, the advertising efficiency of paper shelves. The publicity of paper shelves can build enterprise brand, improve enterprise image and create high sales volume at the terminal.